Written in English
|Statement||by Brian Lawley and Pamela Schure|
|Series||--For dummies®, --For dummies|
|Contributions||Schure, Pamela, author|
|LC Classifications||HF5415.15 .L39 2017|
|The Physical Object|
|Pagination||xiii, 366 pages|
|Number of Pages||366|
|LC Control Number||2016962002|
Product Management for Dummies is so much more than a beginner’s guide to Product Management. It is a comprehensive, well-written guide book, rich with advice and real world examples from industry leading companies. This book takes MBA level concepts and simplifies them into “dummies” terms/5(). Brian Lawley is recognized as a thought-leader and authority on the profession of Product Management and Product Marketing. He is the CEO and Founder of the Group, author of six best-selling Product Management books, including Product Management for Dummies and one of the creators of the Optimal Product Process™/5(9). Brian Lawley is the CEO and founder of the Group, the world's leading product management consulting and training firm. Pamela Schure is director of products and services with the Group. She has worked in product management, product marketing, and marketing for Apple and Adaptec, among other : Wiley. Download PDF Product Management For Dummies book full free. Product Management For Dummies available for download and read online in other formats.
Discovering the Roles Product Managers Work With. The biggest surprise coming into product management is just how many people you have to talk to. Each function that product managers interact with has a different point of view and perspective. Product Management is now considered the fourth most important role in corporate America. Yet only a fraction of PMs have been trained for their jobs. If you're a current or aspiring Product Manager, this book provides a solid foundation in the concepts, practices, and tools you need to take your career skills to the next level/5(96). Part of Product Management For Dummies Cheat Sheet. Product management as a profession takes each individual to the limits of their comfort zones at one point or another in their careers. If you are an introvert, you are asked to be vocal about the needs of your product. If you are an extrovert, you need to spend a lot of time listening quietly. If you're one of the hundreds of thousands of people who hold this essential job—or simply aspire to break into a new role—Product Management For Dummies gives you the tools to increase your skill level and manage products like a pro.
Click Download or Read Online button to get product management for dummies book now. This site is like a library, Use search box in the widget to get ebook that you want. This site is like a library, Use search box in the widget to get ebook that you want. Author Information. Brian Lawley is the CEO and founder of the Group, the world's leading product management consulting and training Schure is director of products and services with the Group. She has worked in product management, product marketing, and marketing for Apple and Adaptec, among other companies. The Product Management For Dummies book offers plain-English explanations of the product life cycle, market research, competitive analysis, market and pricing strategy, product roadmaps, the people skills it takes to effectively influence and negotiate, and so much more. Leader Institute. Peter is also the best-selling author of more than 50 books, including Managing For Dummies, The Management Bible, The SAIC Solution: How We Built an $8 Billion Employee-Owned Technology Company, and Lessons from the Edge: Survival Skills for Starting and Growing a Company.